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08.Jun.08 
Funky Things, Graphic Design, NI-Limits Updates, Sites We Like 
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24.May.08
Graphic Design, Typographic Relevance
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When we look at starting with a blank fresh canvas ready to be branded, we tend to detail the process of developing a company logo with the following major considerations:
- It must be describable
- It must be memorable
- It must be effective without colour
- It must be scalable
The first and second specifications that are mentioned above tend to go hand-in hand with one another, because if a customer or client is unable to describe what they have seen, how would they ever be able to remember what it looked like?
The third specification listed above is extremely important, as the colour of any logo is secondary to its shape, and if a logo does not create an impact when presented in black and white, no amount of colour can fix a concept.
The fourth point mentioned above is critical when wanting to use the same logo branding across multiple forms of media and at alternating sizes and materials, such as business cards, sign-boards, magazine advertisements, t-shirts and newspapers.
Good typography with minimal elements of graphical hints, rather than full blown image based characterizations are the foundation of all professional brands, and the best logo designers of all time (such as Herb Lubalin & Walter Landor) rarely used anything other than a good placement of font usage with a subtle stroke or two of imagery.
In addition to a good strong graphical representation of your brand, we must also consider the psychological impact, especially when constructing an iconic brand that will be etched into the culture of its surrounding societies.
When looking at the most iconic brands in history (such as Coca-Cola, Harley Davidson and Singapore Airlines) you will discover that the public perception of these brands did not occur by chance but was rather a carefully planned and executed marketing ploy.
Each of these brands has fulfilled 3 extremely important requirements:
- They have a Unique Identity Myth that surrounds their inception.
Societies pass through phases of prosperity and crisis, whilst a brand should resonate towards this direction of the masses through brand stories and activities, in-turn creating identities for society as a whole.
- They utilise Multiple Story Tellers to execute thir rband’s delivery.
Dissemination of brand information through the participants of the society is critical for an iconic brand that is blending its exposure into the fabric of the surrounding environment through association with events and media.
- They weave Powerful Brand Stories to promote their brand.
Truly great brands are able to touch upon the lives of their consumers, providing self-serving reasons for consumers to then elevate the brand beyond their utilitarian role within their corresponding marketplace.
These factors placate the avocation and justification of brand communities that represent the human psychological association situated within the consumption context relevant to that brand and the marketplace it competes.
As such, brand communities are the collection of active loyalists, users of the brand who are committed to its growth through conscientious passion through intrinsic connections with other members of the collective.
Individuals within these communities practice in rituals and traditions that perpetuate brand’s history by liberating geographical participation through commercial awareness.
As such, our initial logo conceptualisations not only provide an unlimited number of digital logo sketches aimed as such to guarantee that we have the right idea in mind before moving on to convert that idea into a finalized vector-based logo for which we will then provide you with ownership of the master files, but we also provide a detailed commentary that addresses the key components mentioned above, essential information that dissects our process and details our branding journey.
From here, we would direct potential parties to our Project Request Form as this will allow us to then analyse your needs and complete the project with full awareness of your needs and preferences.
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24.Nov.07
Graphic Design, NI-Limits Updates, Typographic Relevance
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