Nuffnang Vs Advertlets - Independent review by Fried Beef Tech:
Google may control practically every avenue of advertising available online, but here in Malaysia, at this stage, there are only two companies competing against each other, and Fried Beef’s Tech Blog has personal interviews with them both, highlights of which are block-quoted below::
How do you compete with Google Adsense? Their ads are contextual, allow specific site advertising - and they will cater all types of blogs. What’s your edge over them from a bloggers point of view, not to mention that of the advertisers?
Nuffnang says: In the case of bloggers, I would not compare ourselves to Google Adsense or see them as a competitor since many blogs (including many whom have joined us today) use Nuffnang Ads as a complement with Google Adsense.
In addition to that, we are also targeting a rather different market. Contextual ads work very well for tech blogs, automobile blogs, or blogs that are of a specific category since certain keywords pay very well. They don’t work so well for personal/lifestyle blogs that write about various topics but that does not mean that the traffic personal/lifestyle blogs have are of no value to advertisers. It just means that they need a rather different targeting method to bring the best out of its audience. That’s what Nuffnang is aiming for.
Advertlets says: I’ll start by asking you how many local ads do you see anyway, on Google Adsense? Our competitor isn’t really Google Adsense – the Malaysian bloggers here who make a lot of money through Adsense, manage to make it because their content is skewed towards an international audience.
What we offer is the chance for the bloggers to write local content and be matched with local advertisers, and for advertisers to be able to target and the right audience through blogs – using demographics and geo-location.
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