Read / Write Web certainly pick some silly but very interesting articles:

Martha Stewart’s company today officially unveiled the latest version of its marthastewart.com website. They are  positioning it as "the most authoritative lifestyle destination on the Internet" and it’s aiming for a market of an estimated 102 million women online.

Back in 2005, marthastewart.com had few community features - what it did have was in the form of bulletin boards and a Q&A called "Ask Martha". But it hadn’t yet caught onto the web 2.0 craze. Mind you, few mainstream websites had at that stage. There was also no video or other media on the site in 2005. When it came down to it though, the real problem of the marthastewart.com site circa 2005 was inconsistent navigation and design - no-no’s in any era of the Web.

So what’s changed in 2007? Well I’m happy to say that marthastewart.com has finally fixed up its navigation and design - everything is now consistent, colorful and easy to navigate. What’s of most interest is what web 2.0 features the site has added. Given that many mainstream websites are now incorporating web 2.0 features, it’s almost becoming a necessity these days.

Why is this important? It not only shows a growing trend in design, but also shows that if they can do it, why can’t you…?