There is a flare to Read / Write Web that always seem to make us smile.
This is not exception to that:
Microsoft today announced the launch of ZenZui, an independent Mobile Web company. ZenZui offers a patented (by Microsoft) "Zooming User Interface" for mobile phones. The technology was initially developed by the Microsoft Research lab in Redmond, then acquired by ZenZui - who also got venture capital funding from Microsoft IP Ventures to help launch its company.
What is ZenZui?
ZenZui’s core feature is its ‘zooming’ interface, which gave rise to its current marketing slogan: "Stop Surfing. Start Zooming." In technical terms, ZenZui is said to have "a high-frame rate zooming user interface [which] employs up to 36 individual “tiles†that are selected and customized by users". On the ZenZui website, they further explain how to use this zooming interface:
"Using a single thumb, you fly in and out of your Zoomspace – two simple taps get you directly to any Tile. Through some clever engineering, we constantly refresh your Tiles in the background, so they’re always fresh, available, and ready to be Zoomed."
Well, it’s easier to grok if you view this quick video from YouTube:
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