Perhaps (in fact big enough for us to create the Yahoo Updates category) the biggest and most important piece of news this blog has so far seen in it’s two years of existence came spilling off from the Microsoft PressPass pages on the 1st of February 2008 when they reported on a proposal to acquire Yahoo for US$ 44.6 Billion.

Microsoft Corp. (NASDAQ:MSFT) today announced that it has made a proposal to the Yahoo! Inc. (NASDAQ:YHOO) Board of Directors to acquire all the outstanding shares of Yahoo! common stock for per share consideration of $31 representing a total equity value of approximately $44.6 billion. Microsoft’s proposal would allow the Yahoo! shareholders to elect to receive cash or a fixed number of shares of Microsoft common stock, with the total consideration payable to Yahoo! shareholders consisting of one-half cash and one-half Microsoft common stock. The offer represents a 62 percent premium above the closing price of Yahoo! common stock on Jan. 31, 2008.

At a cost of RM 160,560,000,000.00, several heads have since turned and starting paying attention, the first of which was Mashable who quickly updated their original article with these words of reply from Yahoo:

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today said that it has received an unsolicited proposal from Microsoft to acquire the Company.

The Company said that its Board of Directors will evaluate this proposal carefully and promptly in the context of Yahoo!’s strategic plans and pursue the best course of action to maximize long-term value for shareholders.

Mashable also posted an article regarding the timeline of events leading up to this acquisition, which date back to July of 2006 when Yahoo Messenger started to connect with Windows Live Messenger.

However, as usual TechCrunch wrote an extremely informative article regarding what could stay and what should go if the merger takes place, highlights of which can be seen here:

MSN vs Yahoo (front page)
The likelihood of the Yahoo brand and front page being retired is zero and zilch, so that would put MSN in the spotlight. Microsoft launched MSN in 1995 so the brand has history, however Microsoft’s move towards Windows Live and Live.com branding has diluted the value of the MSN brand.

Account Management: Yahoo ID vs Live ID
Merging two different ID systems will be interesting, but not impossible. Microsoft and Yahoo already offer country specific and occasionally service specific ID’s. Both have moved towards implementing OpenID.

Yahoo Search vs Live Search
Another hard one, but definitely as space where two will end up as one. Yahoo’s search product has never been a strong point, and Microsoft has pumped a lot of money into Live. A combined unit that keeps the best talent from both may finally come close to creating a Google killer.

With that said, Mashable followed-up the next day with Google in mind, and how things might affect them…

The offer is said by the press to be semi-hostile for the fact that Microsoft, having been shunted numerous times for the past year and a half by Yahoo!’s former and current chief executives, Terry Semel and Jerry Yang, has given its desired acquisition a small window of opportunity in which to gracefully accept the above mentioned figure for the keys to the titanic Web giant.

All in all, the Microsoft-Yahoo! merger is just short of guaranteed.

Some have speculated that Google would be seriously challenged by the Microsoft-Yahoo! duopoly. They claim that with Microsoft’s hold on the desktop and enterprise arena, and Yahoo!’s claim on what appears to be the largest amount of traffic for a single Internet portal, Google will be confronted by a formidable opponent from whence strong competitors to the majority of its primary components - Adsense, Adwords, Google Apps - will surface in the form of hybridized productivity applications (think MS Office for the Web, albeit with the membership of Yahoo! Mail to seamlessly add to the fold) as well as a more impressive advertising conglomerate to face in a much closer side-by-side battle than it faced thus far.

The real question is whether this acquisition still only counts as one of the twenty companies Microsoft plans on buying this year…?