Following-on from our recent article covering the multi-million dollar sale of iPhone.com, DomainTools Blog reports:

eTV.com is just like iPhone.com. It will one day be a product, the question is not IF, but WHEN. Buying it now would be an excellent move, it is a generic brand that a large media company can bank for the future. ETV.com is exclusively on the auction block at the Domain Round-table in August. The starting bid is $899,000. We have a strict rule about only having 20 domains in the whole auction that will have a reserve over $100,000. We know eTV is worth at least $2M. The potential branding is excellent. Short three character domains normally sell at several thousand dollars.

When those three letter domains mean something significant the price shoots up. It is like buying a master piece from the 16th century.

Some might think, iTV.com would be a natural for Apple. However Apple was asleep with locking up the “I” domain names several years ago. Apple will need to figure something else out if they ever wanted an iTV to exist in the future.

In continuing our interest in million dollar domain name sales, they also report the following:

Chinese.com just sold for $1,103,788 Million. If you take the population of China that is only fraction of a penny per citizen. China has a population of around 1.3 Billion. So what is $1 Million for a domain that is so targeted? A travel portal for China Travel would be awesome on that name.