After exploring our most recent "Work in Progress", it is quite clear that we are very serious about Social-Media.
You may be asking why we have such a passionate desire to help our clients enter this brave-new-world, and the answer is quite simple when you boil it down to basics. Social-Media is able to transform the concept of "Send-To-A-Friend" into "Send-To-All-Your-Friends-Friends" too!
A recent report from Universal McCann shows that over 50% of United States citizens are now using social-media.
Read Write Web goes on to explain that in the 18 - 34 year-old demographic, as many as 85% of users are actively engaging with Social-Media.
It is clear that corporations are quickly trying to catch-up with the masses and introduce their own networks, with some excellent examples provided by Mashable, which include:
Not all social-media networks need to be open to all members of the public. They can be privately labeled and strictly available for employees if necessary. They can even be locked-away from other countries using IP tracking methods. At present, companies tend to loose focus when hearing words such as "blogs" and "widgets" or even "social-networks".
Unfortunately, these networks provide a foundation for some of the most powerful online-marketing technologies available, which is why we feel it is important to take a moment to look at these perspectives from a "Common Craft’s Plain English" point-of-view:
RSS (Really Simple Syndication)
With Red FM, we introduced several social-media features, including:
- Individual DJ RSS Feeds (with RSS Widgets)
- Multi-Tiered Red FM Feeds (with Widgets)
- iBegin Share (with fall-back Share-This for IE6)
These act as a basic foundation for future up-coming features, such as the "Create Your Own Radio" web-application that will later be integrated with the website and allow users to essentially create their own radio-stations, and broadcast online across a wide selection of social-media networks